IUM – Monaco
Wealthy customers prefer goods that are exclusive, which is why even after purchasing a high end car, they go to ateliers to customise it, which is not so convenient and quite time consuming process. CustAmaze is an App that connects the customer with the car dealerships and ateliers. The customer can download the app, select the car he has ordered and apply all the changes he wants in the car in terms of design and performance. The customer can follow up the process and see the time remaining until having the car delivered. The app makes the process more transparent, easier and less time consuming. The main revenue stream will consist of a commission charged on any order placed in the ateliers through the app.
CustAmaze is a B2B and B2C concept. On the business’ side, the target are the premium and luxury car dealerships and ateliers. On the consumers’ side, the two main segmentation criteria were “Income” and “Behavioural” factors. The target consists of HWNI and UHNWI who are car enthusiasts and have a tendency of conspicuous consumption.
The main way to reach the customers will be international car shows such as Top Marques Monaco, Geneva and Detroit motor shows, advertising in Top Gear and presence in social media.
IUM – Monaco
Elysian gives a new meaning to the second-hand luxury market. Becoming a player on a traditional and highly saturated market as the second-hand industry is not a simple task to execute. Yet, even if it doesn't create a new market, Elysian gives solutions to unsolved challenges and, therefore, raises the bar for customer service within the industry. The company connects ultra high net worth individuals who want to sell their luxury items, the suppliers, with the audience that want to buy high-end products but don’t dispose of the financial means, the buyers, by creating a specialized platform. However, Elysian goes beyond this simple business-model by offering a luxury service, taking care of the entire selling process from the moment we meet our ‘supplier’ to evaluate their goods, to the final transaction of selling the item and giving back the recuperated money to the original owner. Moreover, Elysian reacts to the upcoming trend of wanting to give personal wealth to a good cause by donating a percentage of each sale directly to a charitable organization. This forms a unique selling proposition within the second-hand industry and remains, as of today, unseen in the market.
MIP – Milan, Italy
Estia is an exclusive home collection platform that directly connects customers with local artisans to create home care accessories as real pieces of art.
Our product offer is based from one side, on “Limited Editions” crafted by passionate artisans and from the other side, on fully “Bespoke” products: both are the result of a powerful cooperation between local Artisans, Designers, Brand Ambassadors and Customers.
Indeed, Estia’s mission is to develop synergies between local artisans, with high expertise and a strong sense of belonging to their communities and its history, and young talented designers, to create unique handmade products. Estia offers a new concept of training: designers and artisans share their own experience in our Atelier, where they can learn, grow, inspire and be inspired.
Designer’s style, Artisan’s knowledge and Customer’s dreams are merged in one single product and this is possible thanks to the Estia’s Artificial Intelligent Platform, supported by a Watson-powered technology. The platform represents the tool which allows Estia to make our promise real: We don’t deliver products, We deliver stories!
LUISS Business School – Rome, Italy
ID Shield project aims to fight the counterfeit in the luxury industry through an hybrid technology based on blockchain and in-flight encryption on cloud servers. It ensures the products’ digital traceability and authenticity along the whole value chain, involving producers, retailers, and consumers as well, including the transactions among them.
ID Shield would allow to cut off sales of counterfeited goods in the primary market, which represent direct losses for the company, as well as to ensure their authenticity in the secondary market in favor of the consumers. Moreover, the brands’ exclusivity would be preserved leading to significant, positive effects on the brand reputation.
The service relies on a distributed blockchain-based infrastructure characterized by adaptability, easy implementation, reliability and security due to a proprietary centralized management system coupled with the impossibility to alter the information stored into the network. The system is integrated along with a complementary distributed and private encrypted cloud system. The technology we developed represents the competitive advantage for ID Shield, compared to other anti-counterfeit systems, both physical and digital ones. Furthermore, it allows to maintain the costs low and fixed, together with a friendly user experience thanks to the apps and the APIs for the software.
London Business School – London, UK
Brands are contributing to social causes via constantly growing CSR budgets. But are customers really recognizing this effort?
Today’s consumers, with their drastically changing mind-sets, have the availability of multiple brands to choose from compared to former generations. They want to hold brands to higher standards; expect more than just simple products. They seek out brand values, observe how brands interact with others in the market and most importantly, how they treat society and environment.
So why not give brands an opportunity to showcase their good behaviour to a hungry, demanding customer? Why not give brands‘ CSR efforts an additional purpose of inspiring brand loyalty? Why not give customers the chance to actively shape the way a brand creates social value?
However, today’s brands inspire loyalty with reward programmes. Points can be redeemed for additional products – mostly with a materialistic focus.
LOOX represents the same luxury reward programme but additionally giving consumers an avenue to influence a brand’s CSR contribution. Points earned proportional to their luxury purchases are translated directly into social causes like education, health, food, or social equality, with no significant change in behaviour or spend. Consumers contribute on behalf of the brand they just purchased from. From a fund that already existed.
Munich Business School – Munich, Germany
Our project was inspired by the paradigm of our generation: how can we combine the pressure of appearance-oriented society, rapidly changing fashion trends and endless selection with ecological values and social responsibility while fighting against the drawbacks of fashion industry? After monitoring the fashion industry over 10 years, learning about mega-trends in our Master studies and listening to the everyday fashion concerns of our friends, we have come to realize how the needs of future HNWIs will differ from the past.
We created our virtual fashion library and rentable outfits to respond the needs of mobility, change, convenience and self-actualization. We want our style-loving customers to be able to indulge themselves with luxury couture without encouraging excessive consumption. Our startup SIELU combines the services of stylists, online shops, fast delivery, pickup service, laundry, and recycling services while providing a true luxury experience through each touchpoint. The SIELU platform is a website and a mobile application. It is simple, easy to use and has extraordinary design.
The unbearable state of the world and nature is forcing a massive change in the fashion industry that is only a question of time. We are convinced that the time for change is now, and SIELU will be part of it.
IUM – Monaco
Tailored Men is your assistant in finding an amazingly fitting suit created specially for
you by you. We come to you at your best convenience whenever and wherever; we will
take your measures in our truck with the latest 3D body scanning technology, or
physically at your home or office.
We are making a simple measuring process an unforgettable experience.
Once you have chosen your perfect customization, our manufacturer will take care of the
specific creation and we will deliver it to you personally in only 4 weeks.
We are making a made to measure suit experience affordable for the premium market
with a price range between €500 and €1500.
Tailored Men follows trends but creates a totally new experience.